The Sydney-born non-alcoholic spirits brand Lyre’s has secured $34.5M in funding, backed by investors including D Squared (London & Dubai), Morgan Creek Consumer Fund (US), and existing shareholders. The start-up is now incorporated in the UK but maintains its largest office in Sydney. Lyre’s is known for its range of spirits, including Gin, Bourbon, Amaretti and Italian Spritz.
Lyre’s is now stocked in over 50,000 venues globally and has seen massive growth riding the growing tailwind of more consumer interest in non-alcoholic alternatives. Many venues look to the brand to maintain a quality offering of non-alcoholic options on their cocktail menu. Local drinkers can taste Lyre’s in the Qantas Lounges and Accor Hotels. Otherwise, check this map for a local drinking hole; many offer a free Dry July drink. Cheers to that!
The funding will help the company deal with its growing pains as it maintains its momentum in Australia, North America, Europe, and the Middle East.
Due Diligence: Drinks Trade, inside FMCG, the SHOUT
