Sydney-based D2C brand, The Best of Moi (TBOM), raised $850K in pre-Seed funding in May 2022 to boost the development of its liquid dietary supplement, Fabulous Moi. The product, approved by the Therapeutic Goods Administration, has 11 active ingredients to enhance immunity and brain health. Now TBOM is supported by the TGA, the website has been officially launched, and the product is selling.
The 'Daily Super Shot' comes in a small aluminium canister and contains vitamins, minerals, nootropics and more goodies. The shots are priced between $4.35 - $6 and sold in packs of ten, with the option to subscribe.
A key differentiator for the brand is focusing on eco-friendly practices, using fully recyclable packaging materials. The Best of Moi has gone even further to partner with Evertreen to offset carbon emissions. The fresh capital will help develop new products and expand sales channels now in the market. Expect The Best of Moi in local supermarkets soon; international expansion is on the cards for 2024.
Due Diligence: Business News Australia
